The dapper Mr Keith Richards fits the bill exactly

The Money Debate had suggested that is was going to be very difficult to replace Fay Goddard at the top of the Personal Finance Society. We must say the appointment of Keith Richards is a bit of a masterstroke. He fits all requirements of understanding the industry and advisers in particular, grasping the issues and indeed the scale of the challenges. He has gravitas but is also personable and approachable. And he’s dapper which never hurts. It’s an excellent move.

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